Internet Marketing
Acronyms & Abbreviations

B2B - Business to Business
B2C - Business to Consumer
CPA - Cost Per Action
CPC - Cost Per Click
CPS - Cost Per Sale
CTR - Click-Through Rate
DH - Direct Hit
FFA - Free-For-All Link List
IM - Instant Messaging
PFI - Pay For Inclusion
PFP - Pay For Performance
PPC - Pay Per Click
PPCSE - Pay Per Click Search Engine
PPL - Pay Per Lead
PPS - Pay Per Sale
PV - Page View
SEO - Search Engine Optimization
SEP - Search Engine Positioning
UV - Unique Visitor
WWW - World Wide Web